Home brewers and beer connoisseurs alike will appreciate the informational nature of the tour which gives you a full picture of the brewing process. For a special olfactory experience, hops are passed around the room for rubbing between your hands. The aroma gives you a better appreciation of the high-quality ingredients Sam's uses for brewing.
The JP location focuses largely on tours and brewing smaller craft beers, including the once yearly Utopias brew which contains anywhere from 24 to 27% alcohol by volume. Other U.S. locations focus on brewing large quantities of the top sellers including the Boston Lager and seasonal brews.
The tour ends in the tasting room where three types of beer are offered. Guests first get to sample the Boston Lager, Sam's flagship brew. Second comes the seasonal selection, which in our case was the Octoberfest. Last, we sampled a craft selection called the George Washington Porter, which is not sold in stores.
If you're new to Boston and haven't had a Boston Lager, there's no better way to try it than at the source. The sampling glasses given at the tasting are complimentary and yours to take home after the tour.
- Go on a Weekday. Weekend tours fill up quickly. We showed up just before noon on Friday and made it right into the noon tour.
- Stop by Doyle's Cafe. Doyle's was the first bar to serve the Boston Lager on tap and a tour bus (with a fun and knowledgeable guide) will take you there for a meal - and special deal. For $4.50, you can purchase a pint of beer served in Sam Adams glassware to take home (1 per guest). The bus runs every 15 to 20 minutes to take you back to the brewery.
- Drink the Irish Red. All proceeds from this beer help to support local entrepreneurs find capital to open their own businesses. A great way to support the local economy!
- Give the suggested donation. The suggested donation for the brewery tour is $2. Sam Adams uses these funds to support to local charities. To learn more, visit the Sam Adams website.